Are you buying? Or, being sold?
Media reps sell avails. They do not create advertising. If you buy what they sell, you’re probably not buying what you need. I know because I once wore the media rep suit. Advertising is a coordinated effort to build your business. Message after message. It’s something that’s fascinated me since I was 9-years old and first saw how it built two of our family businesses. Good advertising makes the world a better place.
Life is a teacher
My thirty-plus years in advertising has taught me many lessons about advertising. For instance, placing an ad is spending money; running a campaign is investing it. That’s why build campaign strategies.
Experience taught me what hits and what misses. Over the years I’ve worked in and with broadcast and online media in positions ranging from sales and promotion, to production and operations. I wake up every day excited about what I do. Clients say it shows in what I create for them.
It ain’t braggin if it’s a fact
Over the years, I’ve created successful campaigns in home after-market, lawn and garden, automotive retail, business-to-business, and cause marketing with clients ranging in size from Anheuser-Busch, Seagram’s, and James Hardie Building Products, to owner-operated companies such as Boulden Brothers Plumbing, Heating and Air, Tulsa Spine and Rehab, Generator Power Systems, Overhead Door Company, and Tejas Toyota.
Meet your wizard
I started in radio when I was 15 years old; rode my bike to work. Took time off from college to scratch my on-air radio itch before buckling down to earn my Bachelor of Science degree in Business and Organizational Communications from Emerson College in Boston. My career path brought me to the business-friendly climate of Houston. No, I wasn’t born in Texas, but I’ll die with my Luccheses on.
In my spare time, I serve on two Houston Livestock Show and Rodeo committees: The Swine Auction Committee and Rodeo Uncorked! in support of it’s mission in promoting agriculture and supporting education. Supporting education is more than a part time job to my wife, Sandie, and I. Between us, we have six growing scholars; the youngest two graduate college in 2024. Since I’m only paid when your business grows, maybe that explains why your growth really matters to me.
Enough about me. How about you?
Let’s talk. I promise to get back to you within one business day.
A bonus for reading this far
When I want to be in a happy place, few things take me there the way music from the American songbook does. Here’s a link to my private stock of classics, new and old. (You’ll need a Spotify account to listen…)