Are you buying? Or, being sold?
Media reps sell avails. They do not create advertising. Advertising is a coordinated effort to build your business. Message after message. It’s something that’s fascinated me since I was a kidt saw how it built two of our family businesses. Good advertising makes the world a better place.
My understanding of owner-operated businesses began at birth. I’m the son of entrepreneurs. Dad was a mechanic; ran his own garage at 17. Mom ran her own restaurant. Living and working with them drilled in my fundamental guiding star principles: Get your team right. Be damn good at what you do. Make it easy for customers to do business with you. That’s how I operate. How about you? I help owner-operated businesses define their brand and grow their business. Is that something of interest to you?
Life is a teacher
Thirty-plus years in this business have taught me many lessons about advertising. For instance, placing an ad is spending money; running a campaign is investing it. That’s why build campaign strategies.
Experience taught me what hits and what misses. I’ve worked in and with broadcast and online media in positions ranging from sales and promotion, to production and operations. I wake up every day excited about what I do. Clients say it shows in what I create for them.
It ain’t braggin if it’s a fact
Home services, home and garden, retail, and professional services are my happy places. I helped a Houston electrician grow from one truck to seven—in a year. An Ohio-based HVAC client tripled in size, expanding into three new markets in our time together. I’ve made clients into local celebrities through their brand. Surgery centers in Los Angeles, Miami and Las Vegas are enjoying increased online conversion from web videos I directed and produced. My digital team’s PPC work is lifting a Texas foundation repair company and floor services company in five states to the best return on investment in their history. Websites we’ve created and optimized are achieving higher rank and engagement for clients from coast to coast. All together, my creative is running in 19 states with my average client relationships running well in excess of ten years.
Meet your wizard
I started in radio at 15; rode my bike to work. Took time off from college to scratch my on-air radio itch before buckling down to earn my Bachelor of Science degree in Business and Organizational Communications from Emerson College in Boston. Radio then brought me to Houston. No, I wasn’t born in Texas, but I’ll die with my Luccheses on.
I’m a member of both the The Swine Auction and Rodeo Uncorked! committees of the Houston Livestock Show and Rodeo in support of its mission of promoting agriculture and supporting education. I’m a fourth degree Knight of Columbus and serve on the Pastoral Councl at St. John Vianney Catholic Church. My wife, Sandie, and I raised six kids and now enjoy watching their stories unfold. We also enjoy being on the road— including more than a few photography expeditions; another passion of mine.
Enough about me. How about you?
What’s your story? Understanding that is the start of our journey together. Let’s get started.
Here’s a bonus that swings
Music is my express lane to a happy place. I’m especially partial to the American songbook. Here’s a link to my Spotify playlist of these classics, new and old.